Standing in tediously long lines at the checkout stand, jockeying for position with your cart in front of the spaghetti noodles and parking a mile away from the entrance of a grocery or retail store are the elements of the daily shopping grind we all dread.
Enter the 24-hour grocery and retail store Wal-Mart, and you’ll find a place where Missoulians not bound by a 9-to-5 schedule can dodge the typical dinner rush for a relaxed shopping experience.
“I don’t like crowds in stores,” AJ Ovnicek said. “It’s why I shop at Wal-Mart. It’s open 24 hours. I find it more convenient.”
Ovnicek is just one of the many night owls who find it more convenient to shop late than to compete with the crowds during the hustle and bustle while the sun is up.
The only time he shops during the day is if he needs to pick up one or two things.
“Then I can use the express lane,” he said.
If you stop in at the Wal-Mart Supercenter on Reserve Street during the day, cars pour in and out of the parking lot like water in an overflowing pitcher. The automatic doors are forced to remain ajar as hordes of shoppers flood in and out.
Once inside, it’s a mad house. Like on a thoroughfare in India, there are no traffic laws in the aisles of Wal-Mart. Shoppers push carts in every direction, plowing ahead toward the next item on their list.
Shopping by moonlight can change that stressful shopping experience into an enjoyable night out. For starters, shoppers can actually find parking spots in the front row, preventing the necessary chore from turning into a long trek. Inside the store, shopping aisles that once could hardly be unclogged are clear enough to drive your car through.
“I like that it is a smaller amount of people, less volume, less crowd,” said Wal-Mart cashier Pam Little. “I’m a total night person, so it works for me.”
Late-night shopping – and working — is more about a lifestyle than simple convenience for Little, who works 10 pm to 7 am Monday through Friday and does her shopping during her hour-long “lunch” break, which usually starts at 2:30 am
“I’ve been working this shift for three years, so I’m kind of messed up that way,” she said laughing. “I asked for the graveyard shift, as they call it.”
What she enjoys most about the shift, however, are the relationships she is able to build with customers. Unlike daytime workers, who ring up dozens of patrons in a blur, she has built up a rapport with the late-night frequent shoppers.
“We get a pretty regular crowd,” she said. “We are able to be a lot more personable with them.”
One of those customary clients is Sam Skeim, a University of Montana student and part-time waiter at Applebees. He shops late at night because it fits with his schedule.
“I get off work, I go to school all day and then I’m off work at like 10 pm and I go home and de-frag. Then I need to cook something, so I will head to Wal-Mart, even if I just want a snack,” Skeim said.
Skeim swears that night shoppers tend to be more “normal” than their daytime counterparts.
“I see weird people at Wal-Mart at all hours, but I remember one time, during the day, I saw this lady wearing a purple jumpsuit head to toe with no midsection. It was like a one-piece, and she had a rockin’ mullet down her back,” he said. “I would say honestly you see more normal people in the late hours.
“From what I’ve seen is you get younger people or people that have a one-time shop with like two full carts that are buying in bulk and don’t want to back up the lines of the day.”
Of course, there are negatives to the nocturnal procuring. If there weren’t, 5 am would be as busy as its 12-hour counterpart on the clock.
“Sometimes at night there’s like maybe two lanes, and there’s been times where they have been backed up to like Russell Street,” Skeim said.
Little, who not only shops at night, but works for the shoppers, sometimes misses the daylight.
“That’s the worst part of the overnight,” Little said. “Now it’s no big deal, but when the weather is nice, I hate sleeping during the day.”
kyle.houghtaling@umontana.edu